Yes, I know you want to think that people are buying results from you…
But they are not.
And I know you want to think that people are logical…
But they are not…
And this is just human nature…
Not something to get your knickers in a twist about…
As an entrepreneur, you simply have to be real about what you are actually selling…
And here are a few key things…
People are buying confidence and certainty
If this is true, then you can see why an incredible number of entrepreneurs fail. They are not certain of what they have to offer and it shows. They think they are making themselves more accessible and less salesy by toning down the certainty but that just puts people off.
And people will not buy from anyone who seems to be unsure that their thing works…
People buy magic bullets
Yes, I now that we don’t want to sell magic bullets. After all, everything needs implementation and action from the buyer but they don’t care about that, not emotionally.
Logically, they will tell you that they don’t want magic…
They will tell you that they are not expecting a miracle…
They might even tell you about their stiff British upper lip and how they don’t get taken in by sales shenanigans…
But still, they buy the magic bullet!
Be aware of this entrepreneur!
People like to be entertained
They will buy form the entertainer, the one that makes them escape their dramas, faster than they will buy form the most sincere entrepreneur who is fairly boringly telling them about facts and features…
Do those videos…
Livestreams…
Write those powerful blog posts…
Entertain people and ask them to buy from you…
Help them escape the daily nonsense and they WILL buy from you!
People like celebrities
Whether you like it or not, you have to own your celebrity self, your ‘Donald Trump’ Craziness…
You have to show up and BE somebody…
You cannot hide behind a computer screen and expect to make money…
Instead, be like a celebrity…
Tell people what you stand for and what you are against…
Polarise people…
Stop trying to blend in…
Stand out!
People buy VIP
People want to feel more special than others when they buy from you…
How can you make it so?
You could have tiered offers…
You could just price yourself highly…
The lower your price, the lower your perceived value in the marketplace so you may think you are doing people a favour by pricing low but really all you are doing is creating headaches for yourself.
People, who will only buy cheap, see you as a commodity…
And they are not usually your type unless you are a thrift shop or something!
For most entrepreneurs, pricing is attached to their self-worth…
DETACH IT NOW!
Yep, sort out your self worth but when it comes to pricing, just go with the number you want to go with and realise that it does have an impact on who buys and who does not!
OK, those are 5 reasons other than results that cause people to buy
Are you falling foul of any of them?
Fight for, deliberately design the life you are born to live
Because you want to!
