Writing Tips| How to Grow Your Business through Content Marketing – Birds on the Blog

Writing Tips| How to Grow Your Business through Content Marketing

Content marketing is one of the most important parts of any online business, thousands of companies and digital agencies are working out there to give their best services regarding marketing your content.

Without content marketing it’s impossible for any business or brand to survive in the digital market whether it’s old or new, frequently you need to keep ticking the clock of content marketing.

Table of Contents
Reasons why we should invest in content marketing Content marketing in online business Tips on how to grow your business through content marketing Conclusion

 Reasons why we should invest in Content marketing

  • First of all, without promoting any content you can’t reach the targeted audience
  • It’s traditionally famous even in brick and mortar business without advertisements and promotions you can’t attract the customers
  • Marketing can help you get more sponsors involved in it
  • Brands are created by Quality, Quantity, efficient teamwork, and effective marketing techniques.

In this article, we are going to juice out the extract of the tips and tricks of leading experts in the digital industry, how to grow your business through content marketing?

So stick around with us for a while as your juice is being prepared.  

Content marketing in online business

Simply products and services are just not enough to get your business running online.

For every business, there are proper strategies and guidelines to grow in that industry.

Many newcomers rush into the digital world and just by copying leading brands they throw all the eggs into a basket and later on wait for the audience to purchase by themselves.

But this is not the right way, yes it’s good to look up to leading brands in your niche, but you also need to implement those strategies, work your ass of those hard times, have patience and be compelling to make adjustments every now and then.

Content marketing is the connection between customers and businesses online.

Not to forget the audience itself is a teacher, with the passage of time you would realize the importance of getting personal with your audience such as getting the feedback, suggestions, and reviews regarding your brand and this is all possible through content marketing.

Tips on How to Grow Your Business through Content Marketing

 Tip no 1: Explore and follow the trends

Whether you are new or old in the digital world every now and then make sure to check out the trends people are following, this will certainly help you in creating content according to the trends people are reading about.

Research properly about past, present, and even future contents that your audience is reading. This will give you an idea of how to write and what to write according to your relevant targeted users. 

Just imagine you work very hard and create 16 articles out of which only 2 are being the key attracter for the people to read out and the rest are thrown into a corner, on the other hand, you write only 6 articles that are trending wouldn’t be it more effective and effortless?.

Yes of course it will be, so how can you write on trending topics?

Very simple use the online digital tools that can push through the corners such as Google trends or BuzzSomo, additionally you can also use social media platforms such as Twitter to get the top trending topics or hashtags.

Tip no 2: Create a Blog page

A blog page is an informational channel of your brand, this is one of the vital keynotes every user searches out when visiting your brand.

Through this page, you can provide information related to different topics, how-to guidelines, reasons for how effective can your product or services be, even promote other brands to generate affiliate revenue and etc.

Most of the time on search engines especially Google ranks on top of SERPs the blog instead of a web page, in terms of more in-depth information regarding any topic because ultimately Google’s love’s the best information for its users.

Tip no 3: Check duplication of your content for uniqueness

When writing content for your website or for social posts, make sure it’s unique and engaging, this can be assured by writing original content rather than copying someone’s idea or content.

If found copied the search engines can penalize you and throw you at the bottom of the ranking in SERPs, and that is not the end, even the author can claim for copying his or her content.

So to avoid this offensive issue, Authors and experts use plagiarism check free, the main purpose of using it is to compare your content with other relevant content available on internet libraries, and if at all anything is copied it will show you the relevant source so that you can change that particular phrase or the whole content.

After verifying it use SEO techniques to publish and promote it on different social media channels to get maximum exposure.

Tip no 4: Utilize guest posting on high authority websites

Guest posting on a high authority website is a must-do task, this is a bridge connection between higher authority and the newcomer’s website.

For newcomers it’s hard to attract traffic organically, by using this technique you can diversify traffic from higher authority websites to your website, thus building trustworthiness and backing your content.

According to experts of Ahrefs, they reported by utilizing guest posting many websites have improved in search rankings, some have even ranked on top pages of Google, on top of it 20%  of more traffic was examined on websites that used guest posting tactics.

But remember research properly before guest posting on any website, because Search engines prefer natural links which should be relevant content and in the relevant niche.

Tip no 5: Add more graphics to your content

It’s a famous saying “what glows in other eyes is what you sell”. Any content without graphics is boring, not worth it, hard to keep engaged, and makes it very hard to convey any form of a message.

The first impression is the last impression, according to the researches first 10 seconds is where any user decides to read the content or leave the content, so if you’re content looks good in the first 10 seconds the users will certainly like to read your content.  

While writing down your content make use of Info graphics, use the bold fonts, highlight the main headings, use relevant pictures to assist your content, if possible use a pinch of humor as it makes the users share smiles and be a fan of your content. 


Growing your business online is not a piece of cake that anyone can indulge, but with proper implementation of strategies, using the proper techniques of creating and marketing content you can achieve the desired goals.   

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