Optimizing Your Ecommerce App for Increased Conversions and Sales – Birds on the Blog

Optimizing Your Ecommerce App for Increased Conversions and Sales

Even if you have the best products in the market, it means nothing if customers are not able to purchase the products in the first place. Ecommerce experts estimate that users view over four times more products on mobile apps than they do on websites and are three times more likely to convert if the purchase path and user experience are painless. So, having a mobile app is half the equation as you also need to optimize for sales and conversions by making the process as painless and straightforward as possible OleMarket.

Start with Analytics

Before you can start optimizing the user panel and purchase journeys, it is important to see where your app is failing to convert. Analytics can help you measure installs, registrations, purchases and different sales channels. This way, you have a better understanding of what is working and what is not. 

By using relevant data, you learn where you need to reengage your customers and what issues exist in your sales channel and app usage 라인 pc버전. For example, you might notice a large number of installs and very little app usage. That might suggest the app is difficult or unintuitive to use and you can then go about rectifying that.

A/B Testing

A/B testing remains one of the best optimization tools you could have. By showing different designs and functionalities to segmented user groups, you will get an insight into what works and what does not 무편집. You can then incorporate what works to the main app and improve upon what does not.

A/B testing is also important at the checkout stage because this is where many customers drop off. A good reason for this is unexpected costs or costs that are too high, for example, unexpected shipping costs. If you find users adding items to cart and not purchasing, it could be that they are encountering a huddle at the last step and that needs to be looked into 사운드포지 8.0.

Simplify Your Navigation

Your app’s navigation determines how easy it is for customers to use the app and or find what they need and purchase it. Over half of all customers surveyed in different studies said they favour apps that are easy to navigate and use, further cementing the importance of good navigation 영화 헤드윅.

Making your app easy to navigate and use can be as simple as adding relevant search functionality or call to action buttons and links. It can also be as complicated as revamping the app’s design using feedback from your users.

Simplifying the navigation in your app ensures a better user experience for your customers and, in many cases, it all starts with hiring a good app development company Download Green Soy. App development companies like Appetiser understand how important simple and intuitive app navigation is and that is why they bake it into every app they develop. Appetiser is a team of dedicated app developers based in Australia focused on building the best apps for your global audience Download Wikileaks 1.

Personalized In-App Recommendations and Ads

Personalization has become very important in a world where a one-size-fits-all approach no longer works. Offering a tailored experience in-app will help you stay ahead of the competition. To do this, you can add dynamic product recommendations depending on what products the customer has bought in the past or even the products they have looked at in a particular session Arduino Driver.

Personalized ads, on the other hand, work for users who abandon their carts and do not use the app for a few days. Since you already know what they were interested in before they left, you can use ads to remind them of the products they were shopping for. This can be combined with deep links that take them to the exact product. Because they have already shown interest before, they will be much more likely to convert Download The Hornless War.

User Reviews and Testimonials

Social validation is a very powerful tool. People want to purchase products others already have and have had a good experience using those products. User reviews and testimonials push people who may be undecided to convert because the reviews and testimonials give them a positive endorsement of the product 아레나.

User reviews and testimonials can also be used to show you value, and do not hide from, user feedback, a sentiment that can help increase conversions.

Push Notifications

Next to personalized ads, push notifications are one of the best ways to re-engage your customers and increase conversion rates. Because they already have your app installed, you can send them personalized notifications of existing or new products they would like.

To get better results, use personal information on the notifications. Studies have shown that using a customer’s first name on a push notification can boost open rates by about 10%.  One caveat though is that you should not send too many notifications as those can turn customers off and customers can disable them which would make your strategy ineffective.


Optimizing your app for sales and conversion is not an easy undertaking. It will take a lot of work and tweaking to get it just right. That said, the upside to doing so is so huge, app optimizations and improvements should never be ignored.

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