Ok, I am going to come right out and say that you need at least 90 minutes every single day spent solely on marketing if you are going to fill your practice, get more clients, make more money anytime soon…
And that does not include any potential networking you may choose to do!
Now, I must admit, I don’t go networking any longer unless I am giving a talk as I find it too time-consuming and I love my lifestyle business which means I can home-educate my princesses, travel at the drop of a hat and generally decide what I want to do and when! And so the idea of having to be anywhere at a set time every day/week fills me with dread…
(Which reminds me, I need to go cancel that subscription to THAT networking group I thought I would go back to… ONE DAY!)
OK, so what do you need to do in that minimum 90 minutes?
I probably have mentioned this in one of my previous blogs but hey, here we go again. I do find that with my private clients, I am saying the same stuff over and over and over again until one day, they click!
Can I also qualify further before I get stuck in? The 90minutes is bare minimum and only if you are otherwise occupied through the day with other things like a job, children etc but even then, I can tell you right now that the more time you invest in finding clients, the faster you will find them!
(I Know, Rocket science!)
OK, firstly communication – Your prospective clients need to know that you exist. And if you are using social media which, OF COURSE YOU ARE, then they need to feel a bit like they KNOW you. And so you need to show up with those blogs, videos, livestreams and social media updates (images and text).
This does take time but it is time well worth spending as when you have a stable of great content that people can get stuck into, you will find that client-attracting gets easier and easier because your words have warmed them up before they even meet you!
Next – Capture. This is where lots of business owners drop the ball. You need a mailing list so that you can follow up with people. Figure out a compelling reason for your people to join your world. Give it to them in exchange for their contact details and then stay in touch with them. I recommend at least 2 emails a week. Do it now!
My clients are told early on to aim for 15 people onto thir list every day. And to begin with, it can seem steep but then it makes your business more sustainable to have a great list of people who are warm to you!
And finally, you have to sell something…
Are you selling something every day? EVERY DAY!
Really think about this because I find that people suffering from low cashflow are not actually selling much OR ANYTHING!!!!
That is crazy! How are you offering things to people each day?
Are you being creative in the way you tell them what you have?
Are you putting calls to action on your emails?
Consider it all and let’s get your client attraction WORKING well!
Fight for, deliberately design the life you are born to live…
Because you want to!
