So many entrepreneurs get disheartened by the fact that they are not selling as much of their product as they would like…
And so they are not making the money they would like…
And YES, it is disheartening!
It really is!
To be showing up day in, day out…
Telling people in different ways exactly what you offer…
And to get no response!
Oh wait!
Are you doing that?
Or are you just telling them once every week on social media expecting them to just KNOW what you sell?!
And you might roll your eyes at that question but I see it time and time again…
Entrepreneurs are not telling people what they sell…
But then these entrepreneurs wonder why there are no sales!
It is because YOUR PROSPECT DOES NOT KNOW how you can help!
Yes, you could tell me that you are telling prospects every single day what you offer…
And I would ask you where?!
And you would show me one sorry page on your website…
A website I did not know existed because well, you never mention it…
You think that people will click through from your ‘about page’ on Facebook and go take a look…
But they won’t!
They are distracted!
Or maybe, you do tell people on social media…
But you use the same text update that you have been using for the last year…
A text update that is not working to get you any sales and you are still using it!
And wondering why no one is paying attention?!
Again, please realise that you have to grab people’s attention in different ways…
Some people will notice your text update…
Others will watch a video and listen to you tell them about what you have to offer when mixed in with some training or information…
Others will see a quote image and be drawn into that…
Others like a pure sales video…
Or pure sales post…
Others will read your blog posts and respond to the PS at the end of it…
Others will ask you questions on a livestream as you talk about it there…
And so on…
As an entrepreneurial leader, you can not assume that your preferred way of communication is the only way your prospective clients will want to communicate…
You have to show up in different ways and take responsibility for turning people onto you!
No resting on your laurels and then wondering why nothing is working…
Get creative…
Stir that ideas muscle in your brain…
And try out different ways to communicate with your people!
And make the offer in innumerable different ways!
Give it your energy…
Make the offer come alive!
Go on!
Fight for, deliberately design the life you are born to live…
Because you want to!
