You are not one of those entrepreneurs that avoids advertising, are you? I certainly hope not and yet there are many that are…
And the biggest problem they have is that they are not doing anywhere near enough work to compensate for the lack of investment in their vision and so, they generally tend to get frustrated and quit.
Do not be that entrepreneur…
Be very clear on the choice you are making and understand just how much work it will take if you do not invest any money into your business and really play full out.
However if you want the fast route, combine both advertising with all the manual, organic stuff you can do to get the win in business.
And here are a few ideas for you…
- Practise Writing Great Headlines
You need to be able to grab the attention of your prospects very, VERY quickly and a great headline is incredible for helping you do that. And the other thing to consider is that most pay per click advertising only allows you very short punchy statements to relate your message and so it really does come down to great headlines!
Read those tabloid headlines and suspend your disbelief long enough to realise that this stuff works which is why they work it. And you may feel you are above all of that nonsense or you may feel that the British Upper Lip does not descend to such poor levels but then you would be deceving yourself. Human nature is such that people react to catchy statements even though they SAY they don’t.
Watch what people DO, not what they say and you will become a great advertising machine.
2. Have a Clear Call to Action
As a solopreneur, you do not have the resources of Coca Cola or some other huge brand so you are not advertising just to get attention. YOu are advertising to put money in your pocket NOW, not later and so you must tell people exactly what you want them to do as a result of consuming your advert.
Be specific. VERY specific…
Never assume people will just know what to do. TELL THEM!
3. Speak to One Person
Yes, I know that your message is for everyone and their dog…
You have a product that needs to be before the eyes of the masses…
Absolutely true!
And yet, when advertising to said masses, you must have in mind, one specific person that needs your thing NOW. And speak only to that person. Do not generalise, make it personal to that person.
Know your ideal customer and speak only to them. And in that way, you will get a million individual people thinking you are speaking only to them and therefore they are more likely to respond to your ad.
Implement these 3 tips to any advertising and see the difference it makes to the growth of your business.
Do you have any other tips that could help entrepreneurs write better ads? Do comment below…
Fight for, deliberately design the life you are born to live…
Because you want to!
