Decentralized Search Engines – Are They Going To Overtake Google? – Birds on the Blog

Decentralized Search Engines – Are They Going To Overtake Google?

Presently, Google controls almost 80% of desktop and 95% of Mobile searches. The search engine giant handles more than 40,000 search queries every second, which means more than 3.5 billion queries per day and 1.2 trillion searches annually.

 

The Internet was a decentralized platform until gigantic tech organizations such as Google, Youtube, Facebook, and Amazon took control of the World Wide Web. These companies control the flow of data as various algorithms are used to display search results according to the platforms objectives.

This created a demand for the decentralized search engine amongst users who wanted more control over the data they were fed and how their own personal data was used. Decentralized search engines are becoming ever more popular.

Various decentralized search engines are available such as Infrasearch, Opencola, YaCy, FAROO, etc. The objective of these decentralized search engines is to create a web space that is secure, transparent and where the users’ privacy is protected.

This article looks at what you need to know about decentralized search engines and whether they can ever overtake the likes of Google.

What are decentralized search engines?

A decentralized search engine uses distributed ledger technology to provide an open platform which users can use to perform internet searches. Important data about your searches is stored on the Blockchain and you are responsible for how your data is utilized and with whom it is shared.

Your information is encrypted with a protection key and remains secure and unknown except if you choose to share it with anyone.

Advantages of a decentralized search engine

Users who choose to use a decentralized search engine over the likes of Google can enjoy some of the following advantages.

Privacy

With a decentralized search engine, your data is protected from being accessed or stored by search engine companies. Any data is controlled by an access key which is unique to that user.

However, users can share their access keys if they wish to see advertisements from certain organizations which they have an interest in. If users opt out of sharing their access keys, they can’t be shown advertisements without their consent.

Monetization

Another advantage of decentralized search engines is that some organizations may have the potential to profit from them. Users will be targeted more carefully depending on whether they wish to see advertisements and also on their individual interests. For the product and service owners they will be seen by users who are more likely to buy products in which they are genuinely interested. The standard conversion rate of two percent will increase too and organizations can save billions of dollars by getting the target audience in actual.  

Breaking the Monopoly

Decentralized search engines have the ability to reverse the monopoly of some digital organizations in the online world. They would create competition among the communities and the digital space would no longer be controlled by specific tech giants.

Competition results in moderate pricing and no organization will have the authority of controlling the market shares and norms of any industry.

Relevant Content

Search engines such as Google, Bing, Yahoo and social media platforms like Facebook, Twitter and Pinterest have their own algorithms which determine how content is shared. They pitch products and services to users to give the advantage to paid advertisers so that they can earn more from them.

They constantly curate content and the dilemma is, they show us the content according to their preference that includes ranking strategies, SEO backlinks, etc. Decentralized search engines can ensure the relevancy and transparency in the search engine results in terms of content.

Advantage for Cryptocurrency

As decentralized search engine become more mainstream, there is potential for an increased connection between decentralized search engines and cryptographic forms of money. This is because such search engines can make it simpler to identify decentralized applications (Dapps) and different projects or organizations which utilize blockchain innovation.

Challenges for decentralized search engines

As well as the advantages to be gained from using a decentralized search engine, there are some challenges which may affect the rate at which they are adopted by users.

Competition from larger organizations

With the rise of decentralized search engines, larger organizations could create hurdles which will make it difficult for these innovative search engines to grow.

Fear of the Unknown

Many users are now in the habit of heading to Google, Yahoo etc when they want to search for something online. It may be hard for users to break these habits, especially as the larger names are so well established and integrated in many areas online. Hence, the masses will take more time to adapt these search engines.  

Need for Innovation

Decentralized search engines do not have server farms for storing and recording their data like other search engine companies. Coping with this may need persistent innovation.

Final Thoughts

Decentralized search engines will allow control to be distributed amongst their users allowing a greater level of privacy when browsing online. Add to this that users will be able to view search results which are not categorized by who has paid most for advertising and you can see that they will appeal to a number of people. Google would have to take desperate measures otherwise the adaptation of decentralized search engines can be foreseen in the coming years.

The battle of market share is to be started soon and the war will be between users and tech giants. It remains to be seen who will win big on this but one thing can be said for sure… decentralization is the future of providing online services.

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