5 Reasons Why You Should Manage Your Digital Reputation – Birds on the Blog

5 Reasons Why You Should Manage Your Digital Reputation

A reputation can do wonders for your business, or, it can completely damage it. With the increase in social media, blogging and news websites, there are plenty more places digitally where your reputation can be talked about – whether this is in a good way or bad.

It is important to keep track on what is being said about your business and to ensure that it is well represented online. If it isn’t, you may lose a lot of custom and therefore lose revenue.

Here are 5 great reasons as to why you should manage your online reputation online:

  1. It allows you to identify influencers

If you get important influencers and publications to talk about how great your business is, then you could be in for a win – after all, they are called influencers because they influence others.

Keeping track of who is saying what will mean that you can establish trends, relationships and ways for them to talk about your brand online.

  1. It’s essential for local SEO

Imagine this; it is a Saturday night, you want a delicious Chinese takeaway, so what do you do, you obviously check out a website such as TripAdvisor or your local restaurant review site, right? If the reviews are poor, then of course you’re going to take your custom elsewhere.

However, 85% of people search online for their local businesses, using terms such as ‘near me’ or ‘nearby’ which is what makes online reputation management hugely important. It is important that you create a strategic local SEO method to appear to the right people.

If someone spots a great review of your brand/business and has spotted that your product is decent, and your customer service is excellent, then chances are you’ll have yourself a new customer.

  1. It offers an insight to customer behaviour

The thesis to a great business is to understand what a customer wants and giving it to them, rather than creating any old product or service that may not be quite as in demand.

Back in the day, market research would mean going out on the street and asking people questions, gathering the research and putting something together. Now, thanks to the internet, there is a lot of data online that shows where people are willing to spend their money – saving business owners a lot of time when it comes to collecting research.

  1. It shines a light on your customer service

Whether you’re providing a product or service, or whether you conduct your business online or offline, you won’t get very far without a commitment to great customer service.

Looking at your online reputation will show you how your customers are treated by your employees and give hints to ways that you can improve in the future. For example, if someone suggests that the employee was too pushy for the customer to buy a more expensive product, you’ll know that you will need to tone it down in future.

  1. It keeps customers loyal

There is a reason why some companies have a permanent social media manager – it gives them the perfect opportunity to make conversation with customers, and customers love it when someone can solve their problems, answer their questions and thank them for their compliments straight away.

According to NM Incite, 71% of customers that receive a response on social media are likely to recommend the brand to their friends and family, and Acctiva also stated that 81% of people are willing to spend more on services and products if their customer service is fantastic.

This post has been written by Liberty Marketing; Wales’ largest digital marketing agency specialising in SEO, PPC and content.

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