Tag Archives for " Advertising and Marketing "

Why is branding so important?

Your brand’s identity is a bigger deal than you might think, and it represents much more than just product or service expectations. You need to be able to resonate with your consumers personally, creating

How to start writing a company blog post

I get the same question a lot when talking to my mentoring clients – “How do I even start to write a company blog post?” These questions come from highly educated people, managers, directors,

How much of yourself do you put into your brand?

As someone who’s been trained on brand development, has sat through Edward de Bono workshops and has helped other companies develop their brands, it’s taken me a long time to work out where I end and

Diary of a personal brand — Positioning

Sometimes Sometimes all we need is a spark of inspiration to get us moving in the right direction. Sometimes that inspiration comes from the unlikeliest of places. I recently started swimming. The pool

How to write a good email subject line

Email marketing is still one of the best ways to keep in-touch with your followers, your fans and potential customers. You may have 100s or 1,000s followers on social media but remember, the platform can

Diary of a personal brand — do you know your WHY?

Increase your capacity by knowing your WHY? People don’t buy what you do, they buy why you do it! Simon Sinek got us to sit up and question our lives, our businesses and our leadership when he wrote