Category Archives for Blog Posts

Effectively Measuring Your Social Marketing to Determine Real Business ROI

Social media marketing has expenses like any other marketing. A lot of people like to say it’s free. Well, while many parts of social media marketing doesn’t cost an initial fee, it does cost

Effective Ways to Conduct Topic Research

To be profitable in any niche it’s important that you understand how to conduct topic research effectively. It’s not enough to just do an internet search, although that is certainly part of

Earning Social Proof

Social proof is a concept in online marketing that individuals use to judge the reliability of a person or business online, and that search engines also use to improve page rank for any given website.

Does Your Website Reflect Your Unique Selling Proposition?

There is more to designing a website than putting up something pretty. Your website needs to speak to your audience in a way that describes your business to them in the words they would use. It should

Do Your Marketing Efforts Support Your Business Plan?

If your marketing efforts don’t match your business plan, you’re going to run into trouble. As you create your marketing plan, it’s important to refer to your business plan to ensure that you are

Do You Really Need a Marketing Plan?

It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen,

Do You Really Have to Manage a Project When You’re the Only One Involved?

Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project.