The more you learn about marketing, the better you’re going to become at it – provided you know how to take what you learn and turn it into a system. Every time you do something you will become
Continue readingMost marketing starts with content. It doesn’t matter what type of marketing you are doing; it all begins with content. Brochures, business cards, blog posts, articles, vlogs, eBooks, eReports, podcasts
Continue readingFirst, it’s important to realise that email marketing is about conversions more than attraction. Your list-building campaign is about attraction; your email marketing is about making connections
Continue readingYour unique selling proposition (USP) explains to you and your audience why your products and/or services are preferable over someone else’s products or services. Figuring out and writing down your USP
Continue readingSo many times businesses offer discounts to new customers, forgetting about the customers they already have that are loyal to them. One way to combat this problem is to create a customer loyalty program.
Continue readingIf you think that keywords aren’t important even today after all the search algorithm changes, you’re wrong. Keywords and keyword phrases are more important than ever. It’s still how
Continue readingAll businesses have five major parts. They are: 1. The product/service – The value you create for your customers 2. Marketing – How you attract the attention of your audience to build demand
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