Tag Archives for " Marketing "

Your personal brand checklist

Whether you like it or not, it’s not just books that people judge by their covers – they’re judging you too, using a whole range of indicators.

Never miss a shot: top tips for making the most of PR opportunities

If you’re writing a book you need to be ready. Not just for the hard work and the self-doubt and the copy-editor’s queries, but ready for That Moment. That Moment when the news story breaks

Your book: the ultimate networking tool

In your business you have lots of different types of relationships: there are your core relationships, your existing clients and your closest social media communities and your email list, including prospective