Category Archives for Nancy Benn

Why You Need a Lead Magnet in Your Business

Email marketing is an effective way to keep in touch with your customers and potential customers who have signed-up to receive your news and updates. But what if you don’t have a large contact list?

Is it Time to Begin Email Marketing in Your Business?

According to industry experts, email marketing is still an effective way to engage with your contacts. It should be a vital part of any business marketing toolkit, but which platform is the best? Not unsurprisingly,

8 Great Reasons to Start with Email Marketing

Hands-up if you think email marketing is no longer relevant? That marketing by social media is better? This isn’t necessarily true and here’s why: Ownership of Audience – you have ownership

How to Achieve Inbox Zero

Perhaps surprisingly, zero isn’t the number of emails in your inbox, but rather the time it takes to use your inbox! Productivity expert Merlin Mann coined the phrase Inbox Zero, but trying