Category Archives for Lucy George

How much of yourself do you put into your brand?

As someone who’s been trained on brand development, has sat through Edward de Bono workshops and has helped other companies develop their brands, it’s taken me a long time to work out where I end and

Diversify – a personal account of shaking free from your business strategy

A singular focus is a business imperative—supposedly. Read any entrepreneurial guide or attend a workshop for start-ups and you’ll be warned that, without a clear goal, without a precise focus on your