Category Archives for Alison Jones

Never miss a shot: top tips for making the most of PR opportunities

If you’re writing a book you need to be ready. Not just for the hard work and the self-doubt and the copy-editor’s queries, but ready for That Moment. That Moment when the news story breaks

SO What? A twist on SWOT for business book writers

If you’re still undecided about the book you want to write, this is a great opportunity to do some brainstorming; what COULD you write, if you were to marry together your unique strengths and the most

Don’t sell me a product – give me an experience

A glorious Grand Day Out with the family today at the Surrey Hills Wood Fair – country crafts, tree-climbing, archery, chainsaw art (yes, really) and, the highlight for us, apple pressing. My two

Putting words to the music

Writing is an important practice for business leaders and entrepreneurs, it has a value way beyond all the practical business benefits of establishing expert authority, increasing discoverability and building

Your book: the ultimate networking tool

In your business you have lots of different types of relationships: there are your core relationships, your existing clients and your closest social media communities and your email list, including prospective