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The Surprising Benefits of Adding a Blog to Your Website

What do you think of when I say the word blog?

Do you envision a MacBook toting teenager writing about anything and everything going on their world?

Maybe your thoughts turn to a friend who chronicles her life story online for all to read.

Perhaps the word blog hasn’t even crossed your mind because your business already has a website.

If you happen to fall into this last category, you’re going to be delightfully surprised at what happens when you make the decision to add a humble blog to your website.

Reaching The Masses

Do you realize that you know a lot of things about your particular business? Your noggin is filled with years, maybe even decades of knowledge and experience.

You may have noticed that people come to you first to ask questions and get your opinion. Why is that? It’s because they view you as an authority in your line of business. So, as an authority, do you think it would be beneficial to blog the answers to your customers most commonly asked questions?

Why share your knowledge-packed melon one person at a time when you could write about it on your blog and have it reach tens of thousands of people.

Free Publicity & Advertising

Some people swear by Google Ads while others put their money in pay-per-click campaigns. However, if your business starts a blog and makes solid connections with other bloggers, you can arrange to either link and/or place ads on each others’ blogs. If you’re a local business, the exposure possibilities are even higher.

Do a quick Google search on blogs in your area and see what pops up. A little online networking can easily lead to plenty of publicity for you and your business.

Making Strong Connections

Before there was social media, there was traditional media which consisted of television, radio and newspapers.

Did you know that a lot of journalists are also bloggers? Reach out and connect with these journalists. When you establish blog relationships with them, it becomes a great way to increase your social media standing of both you and your business. It’s also an excellent avenue to make connections with people in your area.

Attracting Life Long Customers

As a business owner, have you ever wished that you could read the mind of your customer. No more guessing at what they want to buy. Gone are the days of wasting hours buried in research to find your target market.

Guess what? Personal interaction is attractive and inviting. A well written and engaging blog will attract your target market. You’ll be able to respond to their comments and questions. In exchange, they’ll reveal what they’re really looking for in your blog comments. Win-win!

Solidifying Customer Relationships

The digital dialogue that results as your customers continually read your blog posts and respond in the comments will go a long way towards reinforcing your brand and business. Research shows that a prospective buyer needs to hear or see your marketing message at least seven times before they buy from you.

Use the power of your website and your blog to keep your business top of mind with your customers.


Did I cover all the bases? What’s holding you back from adding a blog to your website? Fire away in the comments below.

Colleen Conger

Colleen Conger is owner and lead pixel alchemist (graphic designer & photo specialist) at Digital Photo and Design, LLC and web designer/developer at Think.Web.Go. She's a font freak and geeky tech girl. Connect with her personally on Facebook, LinkedIn and Google+. You can also follow Digital Photo and Design on Facebook, Google+, Pinterest, YouTube and Dribbble.