Roving Robin Report: introducing Prosperity's Kitchen
There’s been a lot of talk in the Internetz of late about how Internet Marketing needs to change.
People are starting to realize that ‘discretion’ is not a four-letter word, and furthermore, that there is no such thing as ‘one size fits all’ in anything involving a human variable.
These are good things, as far as I’m concerned.
There is also starting to be more emphasis on helping people get things done, rather than passively cramming information into yet another class of passive students.
And now, the next chapter in this lovely shift from the things-that-bring-you-money being about drudgery & sucking it up to ‘loving what you do & the money comes in’ is the gamification of work-type things.
For example, I’m wrote my part of this post on 750words.com, a site which has not only helped me write well over half-a-mill of words over the last 2 years, but has also let me change my attitude about myself from a person who always drifts off to one who sticks to things & even… gasp… SHIPS!!! 😀 :>
Here are some words from Tea on the subject:
Thanks, Birdie! Yes – Prosperity’s Kitchen is a whole new way to deliver a marketing class to small biz owners and keep them accountable to their progress. I’ve modeled it a little after reality TV shows like “Biggest Loser” or “Hell’s Kitchen” so there will be a competition (with prizes) as well as the chance for anyone with an internet connection to follow along and learn with the competitors.
I’m not a huge fan of reality TV (I think there can sometimes be too much melodrama), but there are a few I indulge in from time to time.
Some of these shows have hit on a great way to both inspire and teach an audience about a particular topic. “Biggest Loser” for example has an emphasis on measuring results. The contestants weigh-in every week and are held accountable to their progress.
“Hell’s Kitchen” shows some of the behind-the-scenes thinking of being a chef — or thinking creatively and spontaneously about your craft. These are two skills/tasks that small biz folks also need to learn how to do if they want to succeed.
But unlike reality TV shows, in “Prosperity’s Kitchen” we’ll focus more on collaboration and team work than voting people off the island. Each of our 15 contestants will be teamed up with two others and they’ll work together to help each other accomplish that week’s mission.
Those who’d like a crack at the $10K prize package (and the little bit of fame that might come with it) can apply to be a contestant no later than September 30, 2012.
These folks should be in the early stages of their business (with a need to learn how to market themselves online) and have an existing website with a clearly defined target market and brand.
They also need to be willing to disclose their progress in a public way. For example, we’ll measure things like site traffic, email subscribers, and so on. There’s absolutely NO cost to participate this way. So if folks are interested, they should get over here and fill out the application right away.
We’ll go through those applications and ask all the most promising ones to send us a short video of themselves telling their story.
From there, we’ll select the final 15 contestants plus 2 alternatives. The game begins in late January and everyone plays from their home office. It’s all virtual.
Oh — and nobody will get kicked off the island unless they fail to show up for a mission. This is SO not about the melodrama. It IS about learning and working collaboratively and thinking creatively about how to tell your small biz story using digital means.
If you don’t think you’ve got what it takes to compete, but you’d still like to play-at-home, we’ve got you covered there, too.
Anyone with an internet connection will have access to every episode — the lessons and the missions — at NO cost.
We’ll also have a membership option for $49/month (or $125 if you pay up front), where you’ll have access to the community forum and additional accountability and progress tracking using our online tools.
The membership will be available in mid-to-late December, so once we’ve got all the details worked out, you’ll be the first to know.
And just to be clear, it’s not all fun-n-games. There’s actual work involved. The contestants will be using their own businesses for each of the missions — so this is a way for them to both learn and implement at the same time.
I’ve estimated that folks should expect to put in at least 10 hours per week (for 12 weeks) into this program. Some of that is for our weekly lesson and mission debrief, and the rest is for team meetings and implementation.
We’ve got a jam-packed syllabus for this that’s available here.
I’m hopeful that this new method of teaching (via a game/competition) will help make the education both accessible and actionable. The goal here is really to help solopreneurs and start-ups succeed.
Thank you Tea! 🙂 :>
(And for the record, yours truly is already planning to play along at home. I’ve gotten so much value from my week as a winner in her ‘Test Kitchen’ pre-show, that I am ready & rarin’ to go! :>)
Over the next while, we will share tidbits from behind the scenes, backstage goodies, and other wondrousness from the ‘Prosperity’s Kitchen’ menu.
Stay tuned! And again if you’d like to have a go at joining the game, check out the application here.
But hurry! As was said above, applications for the first go-round, which starts in January, are only being accepted until September 30th. :>
Until next time…
Chirp, chirp! 🙂
Text versions of her tales: pseud BardicRaven at Archive of Our OwnAudio versions of tales+posts:JourneyBirds' YouTube channel. Fannish comments: Tumblr.
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