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Pin your ideal client to a Pinterest board

Pinterest faviconI think we all know by now that Pinterest is an excellent tool for all sorts of business-related activities; including marketing your business and showcasing your products, SEO, content curation, giving your brand a personal/human touch, referring traffic to your website or blog, and demonstrating what your business is all about. But have you thought about using it to create a profile for your ideal client?

I’m part-way through the Prosperity’s Kitchen (PK) Marketing a Business Online course, and one of our weekly missions or tasks was to identify our ideal client and then create a 3-dimensional profile using a Pinterest board. I’m still developing my board but so far I’ve found this activity very useful and interesting (as well as fun).

Client profile board on PinterestThe PK course has shown me that creating a vision board like this is a very appealing way to collect your research about your ideal client.

You can add demographics, psychographics and infographics of all sorts; plus images, branded elements specific to your business, videos, links to websites you know your ideal client is already using, and links to forums where they’re already hanging out.

I love Pinterest, and amongst other things I use it for collecting teaching and language-learning resources. My Learning English board is gradually being followed by more learners of English, so I think a client profile board is a good addition to my boards as an engaging way of showing potential clients that I understand them, the problems they’re facing, and what they want to achieve. Plus it’s another way for them to see if I and my business will be a good fit for them.

A client profile Pinterest board could be added to a Facebook business page Tab, and also embedded on a page on your website or blog with a Pinterest widget. I’m sure there are a few other ways they could be used too.

You can find links to Pinterest boards the participants on the Prosperity’s Kitchen course have made, here – there’s lots of inspiration and ideas on their boards.

If you’re interested in the topics being discussed and the work that’s being done on the course, you can find links to watch future PK’s live episodes, as well as access recordings for prior content, here

What do think of using Pinterest boards as a method for creating client profiles?

Angela Boothroyd

I'm a teacher and linguist who specializes in helping non-native English speakers speak English more fluently. I review books and interview authors for the Birds on the Blog Book Club - if you have any suggestions for reviews or interviews please let us know 🙂