Even the smallest of businesses understand that social media tools are here to stay. The social mindset is changing business, broadcast is not an option that people are responding too.
The last year we have all been talking about listening in social media, we have set up listening columns in Hootsuite and Tweetdeck and we have reached out. Some of us have gained business, others raving advocates of our business. Some of us have a pile of data and no idea how to process it, or what to learn from it.
What I have learned in the last year is men and women have different social media behaviors and expectations.
The women I have observed are all doers. They get things done, they are doing exactly what they tell others to do. The men on the other hand are fascinated by social media and share social media related items more than they share their own industry related items. Hmm. Rarely do they show the behaviour that they tell others to do. I have been told that to be an expert you just have to know stuff, you don’t actually have to do stuff…
This afternoon I asked a question on Twitter, I asked to be recommended a social media expert. I got back 8 responses and only two asked why I needed one. So 5 dealt with the request by responding directly to the question and two quantified the question. One person rang to see exactly what I was looking for and why.
Now we live in a complex world and people are confusing tabloids with broadsheets. Both essentially tell the same story, but communicate it in different ways. That is the difference between big business use on social media sites and SME use on social media sites. Both these types of user tend to ignore the radio, but the radio has advantages and works for a certain type of audience. Is your expert a tabloid journalist or a broadsheet hack?
This week I was due to attend two conferences. One on Entrepreneurs (<— I hate that word) and the other on monitoring social media. One has been cancelled and the online backlash about the organiser was huge. I doubt there will be a new event, as the social media tidal wave has engulfed it and spat out the remains leaving little trust. A fine example of tabloid journalism in effect.
The other event, monitoring social media is still happening. It is aimed at a different market place and has positioned itself as the broadsheet. 20 speakers, 19 of them men.
I wonder how many of them do as they say, I wonder how many listen, do they listen themselves in their own organisations? I wonder if next year we’ll see a more diverse range of speakers? Will we see the tabloids with the broadsheets? Will people understand they have to adapt their method of communication depending on where they are talking?
Lots of questions, some of which will be answered Monday.
- KLM Airlines: When social media goes awry
- Social Media Guidelines Examples
- Using Social Media and Online Surveys Together Leads to Engagement and Growth
- To Tweet or Not to Tweet: Expert Tips about Using Social Media
Latest posts by Sarah Arrow (see all)
- New Birds, the death of superwoman and meet girder girl - May 24, 2013
- Tools for Creating an Online Successful Sales Funnel - May 15, 2013
- False Economy - September 19, 2011
to our weekly updates.
Never miss another post (and get exclusive subscriber only content)