What is content syndication?
What is content syndication, anyway?
Let’s look at a couple of definitions:
The act of syndicating a news feature by publishing it in multiple newspapers etc simultaneously
Making information on a website available (preferrably in digest form) for a wide range of uses, prime examples of which are RSS and Atom feeds. Syndication is a great way of making news updates, blog entries and podcasts immediately available to a Web audience.
Basically then, syndication is a way of sharing content across a number of platforms or publications simultaneously. I’m sure you’ll agree that it would be beneficial to your business to be able to share your latest product news, forthcoming events etc with hundreds or even thousands of interested viewers.
How could this happen? When you publish your blog post, or details of your event, you share it with various sites. These sites may then republish to other sites, and so the process becomes exponential. From one piece of content you get multiple shares, therefore reaching a huge number of people.
Let’s say you have a business blog and you write a new post each week. Do you write, publish and forget, in the hope that visitors will just happen along to read it? Sorry, but that just isn’t going to happen! You need to take a proactive approach and push that content out far and wide.
Get Started with Content Syndication
Here are 7 simple ways to get your content in front of more eyeballs than you ever thought possible……
- If you haven’t already, set up a RSS (“really simple syndication”) feed for your blog. WordPress blogs have RSS built in, and for additional benefits, use a service such as Feedburner.
- Add a link to your latest blog posts on your Facebook, Twitter, LinkedIn and Google+ pages. Whether you also add them to your personal profiles on Facebook and Google+ is up to you (may not be appropriate for every post)
- Add Facebook Like & Share, Google +1, and Tweet buttons to all your posts, newsletters, event listings and product pages. If you’re using WordPress it’s simple to do this via plugins (there are scores that do this job, but that’s a topic for another post!)
- Use a service such as ping.fm to share your content to scores of online directories
- Share your updates to Facebook and LinkedIn groups that you’re a member of – only if the content is appropriate for the group, of course.
- Always encourage people to share, retweet, like, and +1 your content. This gets you in front of an increasingly wide audience.
- Given the recent exponential growth of Pinterest, I’m also going to encourage you to “pin” your new content whenever appropriate. (If you haven’t signed up for a Pinterest account yet, seriously consider doing so!)
Benefits of Content Syndication
Aside from what we’ve already covered (getting your content in front of thousands of potential clients/customers), what are the main benefits of content to you and your business?
- It’s a cheap way of reaching far more potentially interested people than you could ever hope to speak to individually or even collectively.
- You are boosting your online visibility by making use of social media, thus gaining massive SEO benefits.
- When people are seeing you everywhere online, they’re getting the subconscious message that you are an expert in your field – as a result they’re more likely (a) to come to you as a client and/or (b) to recommend you to others.