Top 4 Online Marketing Myths

online marketing is not free

There is a growing trend for small businesses to be turning up on Facebook and Twitter and making an effort towards building numbers of followers.  Social Media we are told is ‘where it is at’ and you need to be there. There is also a growing trend for these pages to be abandoned and neglected and not updated for months at a time.

That’s not a very good sign to leave out to customers.  It doesn’t say good things about that business.

Social media offers owners of small and medium sized businesses the chance to compete against large business in an affordable way and get seen. But it isn’t free. And while it may look simple it isn’t easy.

Let’s look at some real characteristics of online marketing using social media.

 

Myth One – It’s Free!

While the platforms such as Facebook and Twitter are free to use, there are costs associated with making this work for you.

You may want to buy ads on Facebook to build your Likes on the Page or to promote particular posts.

Primarily your time is also a cost. Whether you put a figure on it or not, time spent is costing you.  Your time is not just involved in the posts that you put on the wall, but in creating quality content that you can post to your wall, as well as engaging and generating more traffic to your Facebook page on other sites and offline.  Adding valuable content to your website and social platforms is the beginning using Content Marketing well to drive more sales.

Myth Two – Your Teenager Can Do It

Your presence on social media may look like fun but it is not a game it is business. How you present your business on Facebook or Twitter needs to be managed by someone who has been trained to know what they are doing, and why things are done *this* way, not *that* way.  Just like you would in your business.  That’s not your teenager and creating the page is not the end of it, it is the beginning. It is also a commitment that needs to be maintained and will follow standards and policies that you need to know from the point of view of your terms of service agreement with Facebook etc, but also what you decide to be your company policy online.

Myth Three – My Customers Are Local So I Don’t Need To Be Online

Guess what? Local customers use the internet too.

And local customers very often prefer to buy online from a local business. Either way, it’s your job if you own a business, to do what the business needs, and presenting your business professionally in Main Street, and online is part of that responsibility you have to ensure your own success in your business.

Myth Four – I Don’t Need A Website Now

Guess what? You need a website.  Your business needs to own its own bit of virtual ‘real estate’ which you control and is not at the mercy of another company.

Your time invested in your Facebook page or other social medial platform is  sunk and these social pages are NOT under your control and what’s more …  could disappear overnight. And with it gone too are your contacts and all the work you have put into it.

Your social media presence should be driving customers to your own website or to contact you for sales. That’s what online marketing is about. Sales. Sales. Not jibber jabber. Sales.

Remember, it is business – not a game.

What Does A Successful Business Owner Do?

 Action Steps

  • Develop and write down your strategy for how you will run this section of your marketing plan
  • Make sure your online marketing plan is part of your overall Marketing Plan.
  • Give it a budget and make the funds available for that purpose
  • Make a list of resources you need to use social media as a marketing addition
  •  Note which of these resources you DO NOT currently have and Get Them.
  •  If you have had no training get some.
  •  If you need to hire someone to physically work on the social media campaign get some training first so you know HOW to hire the right person and WHAT you need them to do.  Do not leave it up to the junior to make your online business decisions!
  •  Get your website properly set up to take advantage of increased traffic and to allow customers to purchase easily

Your online marketing combines with your conventional marketing to be your public relations hub.

Put on a good show.

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Lindy Asimus

 

 

 

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Lindy Asimus
It's about bringing our values to business and letting customers and employees share those values within the business being aligned and delivering what they promise. I work with business owners to improve their business and make more money, and on personal skills development to assist communication, problem solving and achieving their goals. Social media and inbound marketing consulting is a core part of my work. http://www.lindyasimus.com Online coaching by Skype means I can work with clients in any location easily and conveniently.
Lindy Asimus

@lindyasimus

Love engaging smart peeps who are quick on the uptake, social equity, Leonard Cohen and NLP. 0403 365 855 blog http://t.co/0ZHYa2cLy5 http://t.co/Fw1KL2Q0Bl
Did you catch the bloodmoon? It was cloudy for me so I missed out. Another due on 8 October http://t.co/xQMg1CjMl1 - 2 hours ago
Lindy Asimus
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Comments

  1. says

    I agree that one needs to have social media strategy as part of the marketing plan otherwise it is nothing more than whiling away time which could be used for other productive activities. Each social media spoke requires a different approach to bring the reader back to where the action is – the website.
    Vatsala Shukla lovingly created…Shake yourself out of your rutMy Profile

    • says

      Thanks Vatsala. Yes the website is the one online property that we control so we have the ability to make the most of it and not be at the mercy of social platforms that come and go. While they are useful in some ways, they certainly don’t mean relying on them totally. Activity generated and conversion into sales is the only real objective to have for being in business that will pay the bills.
      Lindy Asimus lovingly created…nullMy Profile

  2. says

    I agree with your four points. Sometimes we ignore small points of business but one day it becomes a big issue. I think that every business owner should create a value for his business. And it should be a creative one and effective.

  3. says

    Nowadays world is so competitive. So to survive in this competitive market business owner are performing at high levels, trying for new things and use their creative talent. Such as Apple they are success because of their creativeness. It really difficult measure creativeness. It depend on how it’s unique than other.