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The Right Chefs in Prosperity's Kitchen: How We're Choosing the Contestants

Very soon — perhaps even before you read this post — we will know whether or not we’ve got the right mix of people for our first season of “Prosperity’s Kitchen.”

Over 70 people made it through to Round Two of eliminations. And those folks are now required to submit a 3-minute video that tells their story.

The story of who they are and why they started their entrepreneurial journey. The story of their big vision and how they hope to fulfill even a small part of that.

It’s very similar to the kind of video any small business should eventually make if they want to create connections with their ideal clients.

So far, we’ve only had 14% of those folks follow through on this part of the selection process. And our deadline is Thursday, November 15. Talk about a nail-biter!

How We’re Selecting the Contestants

This isn’t just a “we’ll know it when we see it” kind of review.

There are several factors that will make for an awesome first season.

Here’s what we’re looking for:

1. Personality and Charisma. Does the person in question have any? Do they smile or are they deadpan? Does the tone of their voice move up and down, or are they pretty level? Are they able to tell their own story and keep us interested? Or do we get easily distracted or bored?

2. Passion. How passionate are they about their business? About their mission? Are they trying to change things up or are they just trying to get by? Is there a compelling “why” to what they’re doing?

3. Coherence. Are they easy to understand? Does their story-telling make sense? Do we feel better informed about who they are? Or, are there questions left unanswered? How well do they handle the challenge of being succinct AND making a point in three minutes, or less.

4. Knowledge & Skill Level. Have they created a solid marketing foundation for their business? Or are they still floundering with regard to internet basics? (While this particular piece won’t necessarily come from their video submissions, we will look closely at how well they know their stuff. We want all of our contestants to be at about the same skill level: Past the beginner phase, but not so far past it that they’d cause an imbalance in the competition.)

The goal is to choose 15 contestants plus two alternates for our first season. If we don’t get enough quality submissions to choose from, we’ll have to look at changing the project up or possibly cancelling it altogether. It’s important to both our audience and our sponsors that we put together a solid program.

If you’d like to give us your two cents on the videos we’ve received so far, we’d love to have your input. The list of applicants (and their videos) is located here. Just click on the applicant’s name, watch their video, and then leave us a comment. Some of our guest mentors and advisory board members will also be reviewing the submissions.

If we get enough quality applicants, we’ll announce the cast no later than December 31, 2012. Stay tuned!

photo credit: torres21 via photopin cc

Tea Silvestre

As a marketing coach and consultant, Tea excels at helping her clients find and share their Secret Sauce with the world. She works one-on-one with them as a mentor/coach and helps them grow their businesses in groups via her Digital Dining Room program. She's also the founder of the new reality web series and competition, "Creamed! The Ultimate Content Marketing Showdown" and the author of "Attract and Feed a Hungry Crowd."