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REVIEW: The Ultimate Small Business Marketing Book by Dee Blick

Disclaimer: I was introduced to Dee on Twitter by @1230jackie. When I heard she was signing copies of her new book at Waterstones’ in Croydon, I went along to meet her in real life. It would have been churlish to leave without buying a copy (and I’m no churl!). So I did, at £15 (although it’s currently selling at £8.42 on Amazon.) Here’s my personal response.

Dee BlickI was particularly interested to read this book because I’ve recently published a marketing book of my own – The Little Fish Guide to DIY Marketing – which made it to top 10 in its category on Amazon within two days of launch. This doesn’t compare with Dee’s book, however, which has attained top 150 on Amazon overall and number 1 ‘business book’ in the bookstores. So am I jealous? Yes!

I self-published, but Dee published her book through Chris at Filament Publishing. She raves about his support. Among other things, he inspired her to add a page at the front detailing who the book is for. A great idea.

Reading her biography, I find that Dee and I have more than just authorship in common. After a career in the corporate world (me too), she started her own consultancy in 2001, the same year as I did. We both have RSI, although hers is worse than mine. I still type, but Dee dictated her whole book using Dragon software. And both our books are packed with commonsense tips for small businesses and startups.

She’s an award-winning marketeer, and I agree with just about everything she writes. So what key points did I pick up?

Make the customer the centre of your universe. Understand what matters to them, the triggers that make them say ‘yes’, and the barriers that make them say ‘no’.

The power of ‘lumpy’ mail (direct mail with a suitable gift enclosed). On page 105 Dee suggests sending the packaging from a gift that addressees have to collect from your exhibition stand. Genius!

You don’t have to be unique to be successful. This flies against conventional wisdom about defining your USP (Unique Selling Point) but probably leaves most readers relieved.

The power of your brand comes down to what your customers think about it I agree! (See page 196 for more information).

I was slightly surprised that so much of the book focuses on copywriting. Chapter 2 is ‘How to write compelling copy that leads to sales’, and chapter 3 is ‘How to write successful sales letters’. I shouldn’t have been. As a copywriter, I’ve written a book about marketing, so why shouldn’t a marketeer write a book that includes copywriting!

Pages 78-82 include before-and after-copywriting examples. I do the same thing in articles I’ve written for @freshbusiness – see the links in my Writing Without Waffle blog.

I do like the honesty of the approach Dee takes in her sample sales letters that start from page 119 onwards. For example:

  • Letter 3: ‘Compare the service you currently receive with the service we can offer you.’
  • Letter 4: ‘Are you still getting your Omega 3? If not, then please enjoy the complimentary 7-day supply enclosed.’
  • Letter 6: ‘We know we’re not your first choice. Could we be your second choice when you need urgent backup?’

I’m sure she has her reasons, but I do have a tiny quibble about some of the other wording she’s used on her letters (mind you, I’m a copywriter, so I would, wouldn’t I!) e.g.

  •  ‘I’d like to introduce our Gatwick-based business to you…’ doesn’t answer ‘What’s in it for me’ from the customer’s point of view. I would have written something like ‘Did you know about the Gatwick-based business that…’
  • Not ‘We are delighted to have secured top speakers…’ but ‘You’ll be able to glean insights from top speakers…’
  • And instead of ‘You can email us…’ I would put ‘We will contact you…’

You can download my own free sales letter template that matches the advice Dee gives about using a Johnson box, bullet points and a P.S.

Meanwhile, on page 175, she talks about sending a covering email with your press release. However, the latest advice is to send your press release in the body of the email, as journalists are unlikely to open any attachments.

But back to the similarities…

Dee includes plenty of case studies, as I do in my Little Fish books. Mine are presented in tint boxes and I have noticed that my readers generally go to these stories first.

On pages 205-207, she shares good and bad straplines. I did the same thing recently, in this article I wrote for @freshbusiness.

I was keen to learn from Dee, and so was somewhat disappointed to find so many guest contributions – over 55 pages!

Sue Atkins and Dawn Brewer write about blogging from page 248 to 254. Pages 262-282 are given over to Lesley Morrissey to write about online copywriting (she compares websites to the Derby and Grand National, as she did in an article she contributed to my @freshbusiness newsletter).

Pages 300-312 are by Sam Garrity, writing about SEO (search engine optimisation). And Karen Skidmore contributes social media advice on pages 282-299. Her content is spookily similar to the training course I run (which might even be the subject of the third in my Little Fish series). She likens LinkedIn to a business conference, Twitter to a cocktail party and Facebook to a coffee morning or post-work pub outing. She also states ‘Who knows, by the time this book is published there may be a whole load of new social media opportunities.’ Sure enough, Google+ has recently been launched, although it doesn’t yet offer business pages.

Chapter 8 is in Q&A format – a good way to shift between topics. I had the same inspiration for my books when I was out in Spain. Dee’s first answer gives exhibition tips. I covered those at the end of my second book, The Little Fish Guide to Networking (networking is mentioned in Q7 and throughout ‘Ultimate’). Then Dee covers how to motivate your sales force, including advice from Helen Reeves on page 350. Now, that’s one subject that I didn’t think of!

This is a review, so I’ve been deliberately picky. And, despite the few points I’ve mentioned above, I have to agree with the main recommendation that Dee gives throughout – ‘Use a copywriter’!

She also repeatedly reminds us to ‘be charming’. And when I met her, she was. So it’s hard to be jealous of her book’s success. I can only hope my books do half as well as hers, and then she might ask me to contribute to her next one!

Buy Dee’s books on Amazon

Buy Jackie’s books on Amazon

Pay attention to your dreams… they come straight from your heart

by guest contributor Sarah Riley

I’ve always dreamt of becoming a writer, but I never really believed I’d be good at it. For instance, my first novel for children will definitely never see the light of day. However, the whole process of writing is something that really lights my fire. I love every bit, from planning it out to typing it up, and I particularly relish the quiet time I (sometimes!) get to be at one with my thoughts without interruption from my busy life and two children. This is when I can escape into my safe place – my imagination – and for me that’s why it’s a meditation.

I didn’t realise just how easy I found writing until a friend commented after watching me type for a few hours…

“Is ALL THAT coming out of your head? Wow, that’s SCARY!”

The sad thing is that at the age of 40 I’ve only just started considering writing as a potential career. In my early years most people I spoke to about it sneered saying I was being irresponsible thinking I could make it happen, that it was unlikely I could ever make it pay, even hinting that I’d never be good enough. My parents seemed to think it was just a phase I’d grow out of in time, and then I’d find a great job with a good pension to make those years in University worthwhile. After all, very few people become successful writers, and they knew I was no Roald Dahl!

Looking back I would say my passion to write and tell stories started when I answered an advertisement in a magazine to become a nanny shortly after I graduated, a time when I had a burning desire to travel but absolutely no money. One minute I was in a disheartening job and mixing with the wrong people, and the next I was in Greece playing hide and seek in olive groves, accepted into a family thousand of miles away. We spent endless days on the beach playing, on their boat island hopping or in the sea fishing for sea anemones, scallops and crabs.

Often I would make up stories for the children and after a while they started to encourage me to write some of them down.

So I became a writer, of sorts, about the same time as I promised myself that one day I would eventually have my own home by the sea. Unfortunately, regardless of how idyllic that life was, it wasn’t long before I returned to the UK realising I could no longer put off earning a proper living. I worked very hard and it wasn’t long before I was a key figure in a dynamic partnership managing a team of people and a £1m budget across agencies such as the Police, NHS and Local Government.

While I was working like crazy for other organisations, pushing my own dreams and aspirations aside, I was given the opportunity to travel to southern India as a vocational visit with Rotary International shortly after the 2004 Tsunami, which wiped out most of the coastal areas. That was the first of a run of life-changing moments. The others were that I met an amazing man, had two gorgeous children, and then while on maternity leave had a stroke (wow that’s a whole different story right there!). Then one of my best friends died, my glorious and vivacious Grandmother, and to top it all off (here’s the cherry on the cake!) I was made redundant. You could say it was both an eye-opening and difficult time for me!

After those huge changes in my life, and with nothing to lose, I returned to my desire to write.

This was particularly driven by my illness and the desperate need I had to leave something behind for my children, just in case I exit the stage early. For some time I found writing difficult because of my stroke, but persevering has helped with my recovery. Now I’m published and, as a friend pointed out, in the face of death I have achieved digital immortality!

I have also embraced the beach lifestyle once more and live by the sea and surf whenever I can. I love the unexpected twists and turns of the sport, and how sometimes I ride the best waves of my life, then other times I just get a jab in the ribs from my board to remind me that nature is really the one in control. Maybe that’s why I’ve chosen to ride the self-publishing wave made possible by the huge opportunities the Internet has opened up, rather than take the traditional route. Maybe it’s also why I’ve chosen to write about childhood innocence, endless summers, carefree beach lifestyles and spirited characters full of energy for adventure and life by the sea. But having done so I can now say I’ve been in eBook charts, in such high esteemed company as Roald Dahl and Enid Blyton, but, most importantly, genuine readers have positively reviewed my work. One note from a mum told me she had chosen to read my book to her sick daughter and wanted to thank me for making everything more bearable for her during her illness. As a mother myself that note alone was enough to make all the hard work worthwhile.

Guest contributor Sarah Riley

So at last I feel I’m finally living my life the way I really want to, mainly because I have chosen to ignore the skeptics and naysayers. I’m only at the beginning of my journey so who knows what’s around the next corner, but after everything I have experienced and learnt so far I would wholeheartedly encourage anyone to put themselves out of their comfort zone and embrace something new, just as I have.

So what are you waiting for? Come on, get living the way YOU really want to live, but just be sure you take a little time out of your busy schedule every now and again to really pay attention to your dreams. After all, it’s your dreams that come straight from your heart!

*****

Sarah Riley is a freelance writer, independent author of children’s books and blogger. Her children’s novel Beach Potato can be found at all main eBook distributers, while the paperback is at Lulu, and soon to be at Amazon. She is available for commissions so if you are interested in talking to her she can be contacted through her blog about beach life, Twitter, Facebook or Google+.

Pictures credit: Roy Riley

Copyright: Sarah Riley

Hey you! Snarky commenter, this post IS about you.

Yes you.


Click play and then read…

Leaving comments on blog posts is a great way to have conversation and becoming part of a community. As in real life, there is always one who doesn’t understand the rules… so I am going to explain what they are and you of course will disagree and do your own thing.

  1. Blog posts leave room for conversation unless they state otherwise
  2. The blog owner/writer is the one that makes the rules and decides if your comment gets published. Not you.
  3. Sarcasm and condescension stands out a mile along with your sneers and patronising words.
  4. We may say “Thanks for your comment” or “thanks for your thoughts” that is because we are too polite to say go away
  5. If your comment is longer than 2 paragraphs go and write a post on your own blog as a response and link back

Harsh? I doubt it. If you write often your are probably nodding you’re head in agreement with me. There is always one and sometimes you wish they would just go away because  their intention is not add to the conversation but to sneer at you, the writer.

You probably know how easy it is to hide behind the keyboard and just type a thoughtless comment and hit send. It’s possible you think you are being helpful.

Here’s why you are not being helpful.

Imagine you are at a party. That’s a party and not a yacht. Someone says something and you disagree, you say that and the whole room goes quiet. Oops you have said it perhaps a little too loud, so you say something else and people start talking again. Someone else says something you feel the urge to pick them up on. Maybe they used a word incorrectly, maybe you just felt there was a better way of doing what they have said. So you say that. Oh, that silence again.

You notice these silences and you may even think it’s because you are being “helpful” that they have occurred. The silences happen as you have killed the conversation. Yes, you. Not the person who is talking and chatting but you, the person who is supposedly listening.

You are not listening.

We all know listening is hard. We know communicating is hard and when online there is no tone, so you have to assume positive intent. Here’s the rub, we are listening. We have heard your snarky comments all over the place. We have seen the hurt, felt the spite and have been genuinely upset by your lack of sensitivity. We make excuses for you. All the freaking time we are making excuses as we are polite and you just won’t stop to think about the impact of your words.

Writers…

Writers weigh and measure their words. They understand the impact of those words on the recipient. The skill of writing is to reach a particular audience and that audience may not be you. Then again it might be. You need to listen as you read those words and decide if it is talking to you, if it isn’t move on. Don’t make a pointless comment.

Your comment should be

  • Helpful
  • Useful
  • Empathetic
  • Resourceful
  • Conversational

If your comments are not  at least one of the above then it’s easy to say don’t make them.

But you know better. You know the writer has spent some time thinking through their point of view and your best response is obviously to tell them they are wrong. Yes, Wrong. Do we have any idea how often someone is wrong on the internet??? Do your bit and tell them. Yes, tell them they are wrong. Make the hour they have spent writing seem like a waste of time… nothing worse than wasting time, you can’t get back time. Do them a favour, tell them they are wrong and see what happens… Oh you do already? Yes, that is the point of this post.

Communication is a very fluid thing. Comments are to be weighed and measured as you the commenter are a writer too, whether you like it or not. If no thought has gone into your comment, it shows. More to the point it shows to everyone, even the people who you don’t know. Your sarcasm, your sneers, your thoughtless words resonate like an echo in an empty room. It sucks the life out of the party, the community and people start to avoid where you comment.

They stop sharing.

You have them running scared now, instead of allowing the writer to grow, instead helping nurture them you have them fearing hitting the publish key. Not everyone is a skilled writer, a good writer helps and nurtures others. It’s the helping that allows them to improve as well. The sneers hinder growth, including your own.

Being true to yourself.

I have been told by others you should allow people to be “Who they are”. That people should be comfortable enough to express themselves. Of course they should be, by the same token they should also be respectful of other people’s space. We make that clear in our comment policy. Politeness and sincerity and not public bashing and ritual humiliation. You can always email your snarky comments instead of making them public but I suspect that doesn’t help your ego at all, does it? And that is the point, you are doing this for your own benefit, for no other reason than giving yourself pleasure and thinking you are appreciated for your no-nonsense approach. If someone has made a grammatical or spelling error, email them. Don’t make the conversation about “You” and your wonderful proofreading skills. You have your own blog for that.

If you think you are killing conversations, stop.

Turn it around, what can you do to help this conversation get back on track? Does it really matter if someone is less than perfect? Have you looked in the mirror lately, you are not perfect. Or perhaps you are, in which case don’t comment on my posts as there are far more worthier fireworks to urinate on, elsewhere. Just go find them.

Sarah

PS if you think this post is about you, then you are probably right. After all I told you in the title this post is about YOU.

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Magic with words

One of my favourite quotes is from writer John Steinbeck -

“A writer lives in awe of words for they can be cruel or kind, and they can change their meanings right in front of you.”

Magic of wordsI often wonder that we ever manage to communicate at all – language is so fluid, and although we think of it as a shared thing, it is actually individual. There’s an old joke about England and America being separated by a common language – but actually all English speakers use the language in their own unique way.

A simple example I always use is the word dog. Some of you may have noticed that I love dogs, so whenever I see the word it brings a smile. My brother, however, is terrified of dogs…and the word for him brings back memories of fear and pain. For a farmer or security guard, a dog would have associations with work. A postman might have a different view.

So that’s just one word. Put a few together in sentences, add in different kinds of sentence structures and levels of complexity…and start to talk about anything that has emotional content -and suddenly everybody is primed to explode.

Online, this happens even more than in so-called real life.

We have to learn to understand and tolerate difference – difference in ways of communicating, as well as differences of opinion.

So sometimes when we get into heated discussions online, we think that we have said something very clearly – and are horrified when we are misunderstood. Sometimes we don’t even realise we’ve been misread – so sure are we that we have been straight forward and plain speaking. We all need to remember that we have a some different experiences of life, as well as some shared ones. And there is no power on earth that can help you, if you find someone who is determined to misread every word you write…

And yet – in spite of all the difficulties – there are times when conversation flows. When our words create connections and we learn something new – we get a glimpse into someone else’s mind and understand the world from a different point of view. When we find someone who hears us and understands.

Now that is the most magical experience.

It’s the attraction for me, of both reading and writing. As a reader I love to be drawn into someone else’s world – to lose my self and see the world afresh from a different persepctive. As a writer, I hope to be able to draw someone into a world that I have created, perhaps even to surprise and delight them as I have been surprised and delighted as a reader. I want to use words to make my characters come to life, so that readers can see them in their mind’s eye. To create places that are so vivid, that readers think of them later as places they’ve actually visited. To create experiences so emotionally real and convincing, that maybe I’ll let someone see the world afresh.

Maybe this last one is a bit too ambitious, but just once in a while, I aspire to be able to participate in an online dicussion without being misunderstood. And I will do my very best to keep that big, scary dog on the leash.

What kind of magic power would you like?

Ann

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Interview with Ali Hale, Writing Coach


Before working with Ali, of course I indulged my curiosity as most of us do these days, and went to read her blogs and find out something about her background.

This blog in particular took my eye – as someone who was talked into studying Law back in 1977, and then who didn’t actually complete her degree until (gulp) last year, this one felt a little close to home. It did make me think Ali might have some other good advice for me now.

Anyway, I was curious to find out a little more about her, and what made her choose her individual path.

1. What was your first job, and what do you think was the most important thing you learned from it?
Between my second and third years at university, I spent the summer doing data entry for a medical company. I learnt how to stay focused on fairly dull, monotonous tasks — something which (thankfully) I don’t have to do very much now, but which comes in handy when I really need to get my head down and plough through something tedious!
2. What’s the scariest thing you’ve ever done?
Writing fiction and sharing it with people. I know that sounds pretty tame — but other writers will know what I mean! The first time I had to read my work in front of a group, I was literally shaking. And as I’ve grown as a writer and explored the stories I want to tell, I’ve dug deeper into “me” and become more emotionally invested in my work. So though some of the earlier fear is gone, I still find sharing my fiction pretty daunting.
3. You worked with me as a coach on my fiction writing, and I know you coach blogging as well. What other areas do you specialise in?

I also coach copywriters — people working on the static bits of text for their websites, like an “About” page or a “Services” page. I’ve worked with writers on ebooks and other longer digital projects, too; I find that a lot of bloggers eventually want to go beyond short-form writing and create something longer.
Blogging and fiction are my main coaching focuses at the moment, though — probably because they’re what I’m best known for!
4. My worst habit is probably procrastination. Any tips – especially on telling the difference between genuinely not being ready to get on with something, and just being in a funk?
This is such a tough one for writers. I’ve found that these help:
  • Know that it’s okay to feel some resistance about writing. Everyone does (even bestselling authors) — just talk to any writer. It’s hard work — emotionally and mentally — to take the stories in your head and turn them into little black marks on the page.
  • Establish a good routine. You don’t need to write every day — though that works well for some people. Try to have at least one writing session a week, though; if you don’t write at all for two months, it’s much harder to get back into it.
  • Don’t focus solely on word count. I’m quite a goal-driven person and I like to see the words mounting up — but often, the really productive work is doing when I’m walking, daydreaming, reading, or doing something totally different. That’s when ideas fall into place and insights pop up.
  • Stop pushing if the writing is a huge struggle. If you keep forcing out a few hundred words only to bin them, take a break from writing. There’s probably some aspect of your piece which hasn’t quite fallen into place — and pushing forwards before you’re ready may mean you need to scrap a lot of work.
It often helps to talk it through with another writer; explain how you’re feeling and where you’re stuck, and see if they think you’re just procrastinating or whether you need to take a step back from the work.
5. What is your biggest ambition?
I’d like my writing to make a difference. I want the world to be a better place because I was in it — for my family, my friends, for people I’ll never meet but who’ll read my words.
I know how powerful stories and ideas are; there are books and blogs which have literally changed my life. I’d love to give something back, in the same way.
My experience of working with Ali makes me think she’s already made a good start on those ambitions. I think most writers worry about sharing their work. It’s bad enough sending it out in an email or manila envelope – but the few times I’ve actually had to read mine aloud I was petrified. In one of my writing groups we have a pact and read each other’s work instead, and that is scary in a different way – I worry then about doing someone else’s writing justice!
Do check out Ali’s website, Aliventures, – and follow the links and read some of her blogs on other sites.
Ann
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What’s that in dog years?

asked Ryan, when I said earlier today that although I’m a crabby old bat, I’m actually a young writer.

What I mean of course, is that I have a lot to learn; and I’m hoping it is possible for an old dog to learn new tricks.

I’m currently reading a book about writing by the science fiction writer Samuel Delany, and it’s taking me a long long time because there is such a lot to absorb. So many things I didn’t know, or that I had sensed but not articulated.

Bad Sci-fi: E-Meter
Image by Giant Ginkgo via Flickr

“Ninety per cent of all bad writing is either too cluttered, too thin, or cliche” he says, and in my case it’s all too easy to find all three in the same story.

As well as being somewhat alarmed by how much I still have to learn, I am occasionally encouraged by odd things he says that make me feel I am a writer. My current obsession with structure predates reading his chapter on how fundamental a sense of structure is to a novelist, and the one thing my best short stories have going for them is often a kind of shape.  It’s an instinctive thing rather than something consciously achieved, mostly, but I am beginning to be able to nudge stories into a better kind of shape.

But it really is time for me to move on to focussing on writing novels. I’ve been looking at one of the best stories that I produced for my Open University course, and seeing it differently. I worked hard on its structure, and there is some good heartfelt writing in there, and a few really good scenes that I think do the job I intended them to do.  But the story doesn’t work – and the reason why was abruptly made clear to me when I looked at it today – and saw that actually it needs to be a novel, not a 2500 word story.

Unfortunately that now means in my notebook waiting to be developed and written I now have ideas for my crime novel, my nanonovel, the historical novel I’ve been thinking about for three years, a novel set in Liverpool in the late 70s, what I call my Mr Hatchard and the Mills and Boon porn novel, and the story that should be a novel.

That would take a lot of words, but I reckon if I wrote them all, at least one of them might be good enough. On the other hand the science fiction writer Theodore Sturgeon was supposedly asked how he felt about the fact that so much science fiction is drivel, and to have responded “Ninety per cent of everything is crap”

In that case, if I should manage to write a novel a year for the next ten years then maybe there’s a chance that one of them won’t be. I do hope it’s not the last.

Martin Amis recently claimed that writing isn’t for the old, but I think he was just being his usual self – trying to stir up a bit of controversy in advance of the publication of his latest novel.

I always enjoyed the novels of Mary Wesley, and her first novel wasn’t published until she was seventy, I think – although I’m sure she had been writing a long time. I don’t think she got up one morning aged 68 and thought I’ll start writing that novel today.

I suppose this is the real problem with procrastination – at some point if I want to write that novel I just have to settle down and do it.  So at the moment I am suffering from a real sense that I should have started this maybe ten years ago…

What do you think? Should our ambitions have a “best before” date?  Is there anything you want to do that you’ve been putting off, or anything you wish you’d done sooner?

Ann

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Experimenting on Humans

that’s really what I’m doing, when I write a story.

They are only thought experiments, and my characters aren’t exactly human either, so I’m not doing a great deal of harm. The worst I am doing is boring the people who have to read what I write – my other experimental subjects ;)   At the moment that is a limited number of people – but I suppose the positive side effect of sending my stories out to collect more rejections, is that more people have to read my writing. Even if they only make it through the first paragraph.

So in many ways I’m doing exactly the same thing in writing that I do in reading. I’m mostly interested in people, in what makes them tick, why they behave the way they do. In many ways reading is the closest we ever come to seeing the world through the eyes of another person – the writer.

In the words of Atticus Finch, the lawyer in To Kill a Mockingbird, “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.”

You can also learn a great deal by trying to get into a fictional character’s skin sufficiently to write a story from their point of view.

I’ve frequently read about writers whose characters take over, but it was one of those things I’d never actually experienced. Until this week, trying to write a story from the point of view of a character who is agoraphobic. That’s not something I’ve experienced, although I do have occasional phobic moments when it comes to things like the Underground, and I know how it feels to be shy in some social situations.I also like to think I have a certain amount of empathy for other people’s feelings.

But I was somewhat surprised that it took me four or five pages to get this poor character out of her home and onto a bus, into a place of danger. I suspect there’s going to have to be a lot of cutting when it comes to revising the story – hopefully leaving the impression of how difficult it was for her, and at the same time allowing the reader to stay awake.

Anyway, I left her in the middle of a very uncomfortable scene, and I suppose it’s time to go and see how she survives the crisis.

It’s odd. because at one level I have a strong idea about where the story should go, but at another I find I am discovering how it actually happens as I am writing.

Why do you read? Do you just love story (I confess that’s my other major motivation). I’m told some people enjoy crime fiction because there’s often a glimpse into a new world, for instance.  Or do you prefer to read non fiction – history or biography or science?

Ann

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What exactly counts as publication?

My goal for this year, next year, actually my ultimate goal of all goals, is to get published. I’ve been submitting stories for the past couple of years, and I’m working on a novel, so it seems fairly obvious what I’m aiming for.

New novels in a Berlin Bookshop (Dussmann, das...
Image via Wikipedia

Except over the past few years there have been a lot of changes, and a discussion about what really constitutes publication broke out on my Facebook page this week.

I posted links to two writing competitions. The first, from the BBC, requires that entrants to the competition should be published writers.

The National Short Story Award

The other one goes in the opposite direction, and asks that entrants should not be “professionally published”

Perfectly Formed Short Story Competition

It’s not entirely clear what this means.  I know that in my own case I can safely enter the second competition but not the first. I haven’t had a story published anywhere yet. Many years ago I did win second prize of a whole £100 in a crime fiction competition, but only the first prize story was published. And in the last couple of years I’ve been shortlisted but had no story acceptances yet.

I’ve only written a few stories and submitted mostly to various competitions and print magazines – acquiring a steady stream of rejections.

But as I said, the world has changed, and being something of a crabby old bat, I’m perhaps a little slow to change with it. There are other ways to be published, and I’m just beginning to investigate them. There are an increasing number of online magazines which publish some very good fiction. Many of these markets don’t pay, or only pay a token fee – but they still constitute publication.

If they don’t pay though, surely that excludes them from the ”professionally published” category?

And again, there are now many ways to self publish your books.  Still being a crabby old bat, this isn’t a route I prefer to take for myself. That’s not to say I think it’s wrong – in fact I’ve read several very good books that have been self published. Generally speaking though, they are non fiction or very specialised niche books, and in my opinion, that’s what self publishing can be very good for.

But when it comes to fiction, I really think that as a reader, I prefer to read stories and novels that have been through a selection process, that have been held up to some kind of scrutiny and have been professionally edited.

So my ambition is to get a novel published the old fashioned way, through finding an agent and a publisher.

And I know, the first and essential step, is to get on with the writing of the novel.

But while I’m procrastinating, I’d really like to know what you think of publishing and self publishing. Do you ever read short stories online, for instance? Or have you read a completely brilliant crime novel that was self published?

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Beating bloggers block

I should imagine bloggers block is somewhat like writers block. Being a blogger rather than a writer I can’t be sure 100% ;-)

With writers block your fans wait, for your newspaper, magazine or book. The editor may schedule in someone else and you may lose you column that month but it could get scheduled the next. If you are a novelist, then your deadline may slip by but pretty soon your editorial team will start cheerleading and the pressure will be on to produce, and you will, eventually.

Broken Bic
Image by Joe Seggiola via Flickr

A blogger has similar pressure, if they publish regularly and suddenly  stop, they lose traffic and if their blog is monetised they lose revenue almost instantly.

So how do you overcome bloggers block?

It has been suggested to me to just type, and keep on typing and on… at some point it will start to make sense and the words will flow again. I have tried this and it works to some degree although I have never really been happy enough to publish anything written whilst using this technique – perhaps I didnt write for long enough ;-)

Writing lists sometimes work, to me that’s lazy blogging, but a lot of people like lists and lists of posts previously published. It may be enough to jump start the writing engine.

Guest blogging, writing something away from your usual niche is a good way of getting the creative juices flowing,  just taking an old blog and reworking it for a new audience can make an entire new blog post or three.

Experimenting with blog titles can be a good way to lure the words from your brain, down your arm and onto the keyboard. Getting someone else to write your blog titles can be interesting, it’s good to see how others look at your blog and their views.

Taking and old blog and chopping it into three and making it into new a series. I did this once with a very good guest post from Nick Parkin. He wrote an excellent guest blog that easily broke into three interlinked blogs. The series had good traffic but it’s blog number two that gets the most traffic from search engines. I doubt it would have got a third of the traffic if it was all in one post.

A guest post for your own blog from someone else can give you a fresh look on your niche and your next blog could be a reply or sequel to the guest post. Most bloggers ask questions and invite comment, they can form the basis of your next post. All good bloggers take suggestions from their audience (the comments) and the better ones act upon the suggestions and sees what happens to their traffic.

My last tip for beating bloggers block is simple, get out and enjoy life, the fresh air and promise not to think about anything to do with writing or your blog. If your brain is anything like mine, you will have 50 ideas and 10 blogs mentally written when you walk back through the door :-)

What do you do to beat blogger’s block? Feel free to share your tips and tricks.

Sarah

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Avoiding Bad Sex

Write what you know, is the rule. And as Margaret Atwood says, “It’s the blood in the cookie that makes the gingerbread person come alive.”  In both of the novels I am writing, there are unavoidable sex scenes, places where a closed door or a line of asterisks simply won’t do the job.

Reading the new Martin Amis novel, The Pregnant Widow, reminded me that sex started back in 1963. Well, for Amis it was a bit later than that, and for me too.  A short story themed on early sexual experiences seemed like a useful limbering up exercise.

The first problem, my early experiences would be more a source of comedy than passion. That’s realism for you, I suppose…

My first passionate kiss collapsed in a heap of my giggles and his lost dignity, when Tim the Tiger produced a series of growls. Later I learned that he had been inspired by the Lindsay Anderson film, If – but he was no Malcolm McDowell.

The next attempt to get into my knickers was thwarted by a six foot poster of Tutankhamun. Nigel was tall, dark, and handsome – but like me had drunk rather too much scrumpy. I think that huge mask hovering over us both was a little too intimidating. It didn’t help that his girlfriend came in as he pulled the zipper down on my jeans either. And no, I didn’t know he had a girlfriend.

And the seduction technique of my third suitor left a great deal to recommend it. I’m sure there must be worse ways to charm someone into bed than giving them a sociological treatise on the attitudes of teenage girls to sex – but fortunately I have no personal experience of them.

Luckily I have since then had moments of passion and abandon, not all of them interrupted by bird watching nuns. And I do have an imagination, as well. Sometimes writers just make stuff up…

Actually, it doesn’t matter what you are writing about, some readers always assume that it must be about you. I’m sure there are one or two people who would like to dig up my patio – just to make sure there aren’t any bodies under there.

So when I needed  a critique of my story, I was a bit worried. “Don’t be silly,”  said my most broad minded friend, “Just send it over and I’ll tell you whether it works or not.”

A couple of hours later I emailed her again. “Have you read it yet,” I asked.

“Sorry,” she said, “Not yet. I’ll get back to you.”

A week later she confessed;  she was too embarrassed to talk to me about it.

I’m a member of an online writer’s forum, and I discussed this difficulty on there, and a man whose stories I’d read before empathised with me. He didn’t (thank heavens) ask to read my story, but he asked if I would read his. Innocent, naive, trusting – of course I said yes.

It was toe curlingly dreadful. It was embarrassingly bad, a sort of cross between the heaving bosoms of the bodice ripper, and the emotional depth of cheap porn. What was worse were the follow up emails, asking me how it worked for me. Yes, I’d snagged myself the critique group equivalent of a heavy breather – easily dealt with by consigning him to my spam folder, where he clearly belonged.

He’s not alone, of course. Writing well about sex is difficult even for the best writers. It isn’t just Alan Titchmarsh who has been nominated for the Bad Sex awards, even Philip Roth has earned his place there.

Take a look at these excerpts from last year’s nominations, here in the Guardian – if you can stand it. I was amused that Roth felt the need for the sentence “This was not soft porn” – as if by denying it, he could somehow bamboozle the reader into thinking it is something else.  Of course, what he was meaning to say, was that this wasn’t a gentle, airbrushed scene – but instead he draws our attention to how difficult it is to write about sex, real sex, without being in some way affected by the prevalence of porn in our culture.

That’s the dilemma, isn’t it? Our only experience of sex is personal, or from these other, unreliable sources.  Our culture now is permeated by images of sex that come from that world of pornography, to the extent that researchers into human sexual behaviour have noticed that sexual behaviours that were created for their visual impact, have become the norm. Do check out Cindy Gallup’s four minte presentation at TED, Make Love Not Porn

But, in any case,  second hand sources don’t work so well. To make it real, to make it come alive, there isn’t any alternative but to open a vein.

Or is there?

Back to Martin Amis’  novel, The Pregnant Widow.

Early in the novel he says, “Sexual intercourse, I should point out, has two unique characteristics. It is indescribable. And it peoples the world.”  A few pages in, the first sexual encounter of many, is described thus – ” The nightly interaction, the indescribable deed, now too place by candlelight.”

Nice trick, that one. Call something indescribable and get out of the task of describing it. I wish I’d thought of that. His protagonist, Keith, is a twenty year old young man who hardly thinks of anything other than sex. Occasionally thoughts of nuclear obliteration distract him, but he is a young man who carries a coded list everywhere with him, an aide memoire of all his experiences.  Keith Nearing is more sympathetic than the young male protagonist of Amis’ first novel, The Rachel Papers…but it is not a stretch to assume that he is basically the same character, and very close to an alter ego of the young Amis.

Of course, most of the book is about sex and relationships, and Amis uses lots of other voices to describe sex, many of them female – sometimes we see the funny side, sometimes the tragic. There is a lot of sex in the book, but for me at least, it wasn’t really erotic. I didn’t see anything that was likely to earn Amis a nomination for the Bad Sex Awards this year, but perhaps it just passed me by.  Well, there was bad sex, in vast quantities,  in that it wasn’t much of a turn on – there wasn’t a lot of joy and passion.

So I seem to have discovered four ways of writing about sex. There’s comic realism, depressing literary, embarrassingly pornographic, and frankly erotic.

The distinction between pornography and erotica sometimes seems to be as simple as this – pornography is anything we disapprove of, and erotica is its more acceptable cousin. Or pornography is for men – distinguished by a specialised vocabulary and bad spelling; and erotica for women – leavened with emotion and intimacy.

So where does that leave the heroine of my crime novel? I want her to have some joy and passion – she’s certainly going to have enough pain and heartache.

Perhaps I’m a bit old fashioned, but I don’t think the most erotic scenes, in films or in novels, are necessarily the most explicit.  In the words of the Beautiful South, perhaps what I’m really after is that Notorious ” sun-drenched, wind-swept Ingrid Bergman kiss” – although perhaps I am thinking more of Cary Grant ;) How does that work? It must be because we are drawn into the scene ourselves, that we contribute our own desires and longing.

I’ve been unlucky enough to have a sexual encounter that was less satisfying than a good sneezing fit, and lucky enough to have my whole world lit up by a simple kiss on the cheek.

So although I won’t be resorting to asterisks or closing the bedroom door (as if that’s the only place she’s likely to have any fun) – I will be remembering that the reader’s imagination is easily as powerful as the writer’s.

Fiction is a shared dream : fiction is not autobiography. Even honest memories are stories we tell ourselves, and over time alter and become fictional.  Writers make stuff up, and not out of whole cloth. It’s always a patchwork, made of memories, dreams and imagination. But even a patchwork requires the sacrifice of a few drops of blood – yours as well as mine.

Ann

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