Why did you go into business? I bet it was because you either: felt you had a solution to a problem that no one else was delivering; or you could … [Read more...]
Stop Asking for New Customers!
14 Ways to Keep Your Existing Customers Engaged and Buying I’m amazed at the cry for new customers and clients from businesses who have been … [Read more...]
Marketing Basics: WordPress Websites Made Easy
You need a web site! Yes, YOU. Here’s the thing, if you are running any kind of business, selling any kind of service or selling products … [Read more...]
Marketing Tips In Difficult Times
What do you do when you are looking to grow your business, but times for the economy are hard financially and your marketing budget is slimmer than … [Read more...]
The Only Law Of Attraction You Will Ever Need!
Just over a year ago I set up my business as an on-line psychologist and family therapist. Naturally I have both the qualifications and experience to … [Read more...]
Does ICANN’s new top level domain plan mean U Can? Probably not…
There has been a wrangle going on at ICANN (Internet Corporation for Assigned Names and Numbers) over Top Level Domains (TLDs) for some time with many … [Read more...]
Think You Know Women… Think Again
Here’s the thing… women matter… a lot. When you consider that they typically buy for themselves, their husbands, their children, their pets, … [Read more...]
How to Build a Better Brand with ‘Marketing Speak’
Something I talk about a lot is the idea of alignment. Marketing is simply the process of aligning who you are and what you offer with what your … [Read more...]
Is Your Market Changing?
I read an interesting article from the Neuro Science Marketing Blog looking at –‘When are customers most receptive?’, written by Roger Dooley. … [Read more...]
Give me a good reason and I’ll buy it from you
So many business owners, even those working to a very tight budget, waste time, effort and money by failing to make sure they are marketing to the … [Read more...]
Perfect Pitch – How to Write Sales Letters that Get Results
Imagine 1,000 sales people walking into homes and offices to sell your product or service. That’s the power of direct mailing. However, potential … [Read more...]
Why do you comment on blogs?
Over the last few weeks I have been observing (and then analysing) why people comment on blogs. Here at Birds on the Blog we used to use the … [Read more...]
Guestblog : What makes good copy?
As a marketing copywriter I often get asked what it is that makes ‘good copy.’ Of course, as with any discipline, the answer is multifaceted but … [Read more...]
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