It’s Not What You Think

By Daphne Bousquet

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How full were your workshops this year? Be honest.  Give it to me (and yourself) straight…

Were they jam packed?  Awesome!  Scroll right down, and leave a comment with your best tip on how to fill your events.

empty workshopsIf they weren’t jam packed, how was your attendance?   Average? Disappointing? Dismal?

That is no way to run a workshop.  Events should be full so they can be profitable and better yet, lucrative.  Workshops are supposed to grow your business, not impede it.

It’s so frustrating when you promote your heart out and still have an empty or near empty workshop room. It’s also completely unnecessary.  Contrary to what you think, lack of promotion is usually not the cause of poor attendance.  Most likely you are missing one of the 5 essential keys to filling your workshops and seminars.

Visibility is one of the keys and that is achieved through promotion. You can promote through emails to your list, social media, advertising, press releases and media coverage.  They list is endless.  However, if you are promoting it to the wrong audience, are not using the right message, have an ineffective registration page or haven’t reached the know, like and trust stage with your audience, guess what?

Your results will be average at best, and worst case scenario, you will be awfully lonely at your event.

We can change it for 2014.  I want you to have jam packed rooms next year.  All it takes is a few tweaks.

Let’s get started right now.  Join me for a free webinar and discover the 5 essential keys to filling your workshops and seminars.

In this webinar, you will learn:

  • The 3 M’s that result in sold out workshops and seminars

  • What it is that makes your audience want to pull out their wallet and buy a ticket to your event?

  • The most cost effective way to market your workshops and seminars

You are invited

  • Why you can’t market your weekend seminar the same as your morning workshop. If you do, your empty room will leave you frustrated and discouraged.

  • The biggest mistake that prevents your audience from registering for your workshops

If you want jam packed workshops in 2014, I invite you to join me for this free webinar.

Get all the details and register at http://eventstrategysolutions.com/webinar.

Daphne Bousquet

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Daphne Bousquet

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops."
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Latest posts by Daphne Bousquet (see all)

I think my biggest problem when it comes to filling workshops is not actually doing any… next year…

Thank you so much to provide the great information..Thank you so much

Very nice article.
I think about it almost every year and i try to complete myself time to time.
Thanks for your information.

Stephan

i want to join your webinar..

Comments are closed