While workshops and seminars are a lucrative business for some entrepreneurs, many coaches and consultants barely break even or squeak out a small profit with their event.
It is not because of lack of promotion, but because they neglected to ask themselves how their event fit in to their overall business plan. Why are they really hosting their event?
That is an important question that you have to answer before you even think about planning your next workshop. Many coaches and consultants are so intent on serving their audience that they just want to teach and share their knowledge.
They know that a workshop is a great marketing tool, but without an integrated strategy it becomes a standalone item that doesn’t really do much to grow your business.
Events like workshops and seminars take a lot of effort in marketing them, planning the logistics and putting the content together. Does it make sense to spend that time and effort and end up with $500 and a HOPE that at some point your attendees will end up buying more from you?
Hope may fill your heart, but it is NOT a marketing strategy.
When you host a workshop, you must know exactly what the next step is for your attendees and guide them to it. Your workshop has to be completely integrated into your business.
You have to know where your workshop fits into your marketing funnel. Where are your attendees coming from and where are they going? Are your attendees brand new to you or are they established clients?
It is a piece of the puzzle and it could be a very large piece. Where does it fit? And how does it fit? What is your objective?
If you are struggling to answer that question, I invite you to my free webinar Successful Seminars – More Clients, Cash and Impact.
It will give you some clear ideas on how to solve your workshop puzzle and take you from a $500 standalone workshop to a $10K or more event that will bring you additional revenue over time.
Go to http://eventstrategysolutions.com/successfulseminars for all the details and to grab your seat.
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