I reread one of my favourite books recently. If I call it ‘post-feminism sci-fi’ it sounds a bit cringe-worthy, but that’s what it is. The story … [Read more...]
A life in beeps
Bbbbbbb: Alarm clock goes off Ping: Microwave says breakfast is ready Bip: Turn on the shower Bibip: Turn off the shower Chime: Mac wakes up Farty … [Read more...]
“Oi! Leave the coral alone!”
Jackie Barrie is not only a copywriter, she’s also a keen scuba diver. In a rare break from her usual blogs designed to help small businesses and … [Read more...]
REVIEW: The Ultimate Small Business Marketing Book by Dee Blick
Disclaimer: I was introduced to Dee on Twitter by @1230jackie. When I heard she was signing copies of her new book at Waterstones’ in Croydon, I went … [Read more...]
Queen rocks!
On what would have been the late Freddie Mercury’s 65th birthday, copywriter Jackie Barrie looks at what we can learn about marketing from the band, … [Read more...]
Racism: is it alive and well in South London?
Just recently, I’ve had briefing meetings with two new clients. Both happen to be attractive, beautifully groomed women. Both were launching a new … [Read more...]
Why use a professional copywriter
You know what it’s like when you de-clutter – there is always one thing you regret throwing away. That happened to me when I de-cluttered last year. … [Read more...]
10 key marketing questions that get results
These are the questions I ask my clients, as part of the 360-degree consultation I offer when discussing their website or other piece of marketing … [Read more...]
12 point marketing checklist to boost your business
About three months ago, Sarah asked me to write a series of blog posts about marketing your own business. Happily, I’d just recorded a number of You … [Read more...]
Making your exhibition stand outstanding
Before you decide whether exhibitions are a good route to market for you at all, why not contact exhibitors from the previous year, and ask what … [Read more...]
Finding your USP
There is classic marketing abbreviation, USP: Unique Selling Proposition To find yours, ask yourself one simple question – why do your customers buy … [Read more...]
Benefits v features
Instead of listing all the features of your product or service, you have to explain the benefits of those features to the customer. You’ve probably … [Read more...]
Answering WIIFM
Your ideal customer is sitting there with money in their pocket and they don’t want to give it to you unless you can give them a really good reason … [Read more...]
Layouts: why you should turn them upsidedown
Many business-owners think they can save money by doing their own graphic design. Desktop publishing makes this easy, so we see more and more homemade … [Read more...]
Why your logo should ‘tell a story’ at a glance
[pullquote]The Greek word ‘logos’ traditionally means word, thought, principle or speech[/pullquote] In my opinion, a good logo tells you something … [Read more...]
The hardest writing in the world is naming a kitten
What’s in a name? It might have been Evelyn Waugh who said: ‘The hardest writing in the world is naming a kitten’. It’s the same when it comes to … [Read more...]