Are you running your business as professionally as you can?
New business owners sometimes neglect particular things due to the lack of start up capital. And sometimes even seasoned business owners get lazy and let things fall through the cracks. Neither of these things is going to help you create a solid first impression with new customers.
Don’t be fooled. A first impression is not a one-time goal to be accomplished and then forgotten about forever. As a business owner you are constantly making first impressions so understanding a couple key best practice tips can be extremely helpful.
Below are 5 best practices that can guide you in how to create and then maintain a good first impression consistently.
It is important to always dress appropriately for your business as this contributes to your first impression. A potential customer creates an opinion before you even get to say hello. This concept even applies to your on-camera appearance. Whether you’re video Skyping with a potential customer or hosting a Google+ Hangout, put your best face forward and look the part of a professional business person.
2. Use Voice Mail and Reply to Messages
Call it Murphy’s Law or just bad timing, there will be times you will not be able to answer phone calls. Take the time to make sure you have some type of messaging system in place. Using voice mail allows people to leave you messages. Just make sure you always take the time to respond.
3. Provide Top Notch Customer Service
No matter what type of business you run you need to have a way for customers to request help or to get an issue resolved. Providing a stellar customer service experience is a must in today’s marketplace to not only deal with upset customers, but to nurture existing customers as well.
4. Have a Professional Website
When it comes to making a good first impression online your website speaks volumes. Make time to get a sharp looking website that reflects your business and brand along with your personality. View your website as your store front and keep it filled with fresh engaging content.
5. Incorporate Social Media
The Internet has had a huge impact on how a business can be conducted today. Don’t be afraid to embrace these developments and use them in your business. Remember, you don’t have to master ever single social media channel, just the ones where your target audience and ideal clients spend most of their time (and money.)
By keeping these top best practice tips in mind you’ll be well on your way to a memorable first impression.
Do you have any other tips for creating a fantabulous first impression? Do you think the same best practices apply for both online and offline businesses? Share you thoughts in the comments below.
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