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Workshops and seminars are an often overlooked, yet powerful tool for your marketing arsenal. You can grow your audience, increase your visibility and create a big payday with your own live event.
However, hosting your own live event is a daunting task. Where do you even begin?
If you want position yourself as the leading authority in your field, get new clients – fast and add addition revenue to your bottom line with events, here are 3 simple steps to get you started.
Ok, I can hear you now: “Duh!” Yet this simple step is the one thing that stops most entrepreneurs from moving forward. If you don’t pick a date, nothing happens. Your event stays on your to do list and you put it off, postpone it and postpone it some more. Before you know it, a year has gone by and guess what? You still haven’t held your workshop.
The second part of this step is almost even more important than just picking the date. The announcement part is what makes it stick. By sending an email to your list and announcing it to your followers on social media, you have created accountability. All of a sudden it is real and now you have a deadline. There is nothing like some good old fashioned accountability to move you into action!
Now that you have your date, you need a topic. And not just any topic, mind you. You need a topic and workshop title that makes your audience sit up and take notice. Your title should contain the promise of a BIG BENEFIT. What are you going to teach that solves the problem your clients are struggling with?
Here are some examples of great event titles:
All three of these examples contain a big promise. Just the title of the event makes you want to go. And that is what you are striving for.
With steps 1 and 2 in place, it is time to start marketing. Filling your workshops and seminars is not only the most challenging aspect of hosting your event; it is also the most important. Let’s face it, without attendees, you can be the most brilliant teacher, but without an audience you won’t get any clients.
So marketing your workshop is your biggest job and it is what you need to focus on before you start creating your hand outs, and yes, even before you spend money on a facility.
Marketing your event depends on 5 elements; VIPS, Vision, Vehicle, Value and Visibility. I explain how these elements work and why you have to have them in your event marketing in my free webinar. Register now for the 5 Essential Keys to Filling Your Workshops And Seminars and learn how to get butts in the seats.